Rockpool exits MomentumABM to Accenture
Rockpool has successfully exited its investment in MomentumABM, a UK-headquartered growth consultancy recognised for advancing account-based marketing (ABM) strategies and enabling global B2B organisations to achieve client-centric growth. The Company has been acquired by global professional services company, Accenture, and will join Accenture Song – the world’s leading tech-powered creative group.
The sale to Accenture generated an excellent return for Rockpool investors and marks Rockpool’s second exit of 2025. The terms of the transaction were not disclosed.
Founded in 2011, MomentumABM provides B2B marketing advisory services across the full marketing ecosystem – from strategy development and operating model design to capability building and program execution. The firm also organises the Global Marketing Excellence Awards and offers a recognised certification in Account-Based Marketing.
Rockpool provided equity and loan capital in 2020 to support the Company’s expansion across the UK and US. During the investment period, MomentumABM grew significantly as a result of organic and inorganic growth driven by increased global coverage of existing clients, moving into adjacent sectors, further geographical expansion, and three strategic acquisitions.
With Rockpool’s support, MomentumABM acquired ITSMA, a US-based research, advisory and training firm, in July 2021. MomentumABM then acquired two further London-based businesses, OneGTM Ltd, a B2B go-to-market consultancy, and Grist Ltd, a strategic B2B thought leadership firm, in October 2022 and April 2023 respectively. This further expanded the company’s service offering and deepened industry experience.
MomentumABM now boasts a team of 90 specialists, and has a proven track record of helping organisations in the technology, B2B services, and financial sectors align commercial teams with client insights, optimise marketing strategies, and drive long-term value creation.
Oliver Taylor and Ryan McTigue led the exit for Rockpool.
“I’m incredibly proud of what we’ve achieved with Rockpool over the past five years — building a world-class team, expanding our capabilities, delivering business impact for clients, and creating strong shareholder value. By joining Accenture Song, we will bring together our B2B marketing expertise and innovation in account-based marketing with Accenture’s global scale, broader go-to-market capabilities, and AI investments, enabling us to help clients define and scale strategies, strengthen operations, and pursue client-centric growth.”
Alisha Lyndon, CEO and Founder of MomentumABM“We are very pleased to announce our successful exit of MomentumABM. Rockpool partnered with MomentumABM and Alisha at the beginning of 2020 and have seen impressive growth globally, completing 3 acquisitions, materially increasing revenues and expanding the service offering to provide a full suite of strategic growth advisory services to an impressive global client base. We look forward to seeing the business continue to thrive in this new chapter with Accenture.”
Oliver Taylor, Investment Manager at Rockpool Investments“It has been a pleasure to work closely with Alisha Lyndon and Ollie and Ryan from Rockpool. Alisha and her team have built a leading growth consultancy helping blue chip clients outperform their competition. It is such an impressive business to have been part of – I am looking forward to following the team’s success at Accenture.”
David Silver, outgoing Chair of MomentumABMAdvisers
Rockpool and the management were advised by Deloitte (corporate finance), Osborne Clarke (legal), Blank Rome (US legal) Claritas (tax) and HaysMac (tax).
About Rockpool
Rockpool Investments is a private equity firm dedicated to creating opportunities for high-net-worth individuals and family offices to invest in private companies. Rockpool provides equity and loan capital of between £5m to £15m to profitable UK-based companies and has invested over £775m since inception.
